For the professional hair trade
South Africa's haircare trade partner — connecting salons and stylists with world-class products, hands-on education, and the support to build a thriving salon business.
Exclusively available to registered salons & stylists
"Being a catalyst in the hair industry for salon growth."
Our Portfolio
Two internationally recognised brands — chosen for their quality, their ethics, and the results they deliver for stylists and clients alike.
Healing Hair Color & Care
Trusted by professional stylists worldwide for over 20 years. L'ANZA's healing formulas work from the inside out — delivering lasting colour, genuine shine, and measurably healthier hair at every service.
"Heals. Seals. Protects."
L'ANZA Brand Promise
"Powered by Nature.
Backed by Science."
Regrow Brand Promise
Hair Clinics
Australian-made botanical haircare targeting hair loss, excess shedding and scalp conditions. A natural, effective retail range that keeps clients coming back — and gives your salon a meaningful revenue stream.
Partner Salons
Since partnering with Blume Brands, our retail revenue has grown significantly. The Regrow range practically sells itself — clients see results and come back for more.
Sandton, Johannesburg
The L'ANZA colour range has transformed our colour services. Our clients are amazed by the condition of their hair after every treatment. Blume's support team is exceptional.
Umhlanga, Durban
What sets Blume apart is the ongoing education and rep support. We don't just receive stock — we receive the knowledge to sell it confidently and grow our business.
Century City, Cape Town
Why Blume Brands
Straight answers to what salon owners actually want to know before partnering with a new distributor.
Will you actually support us after the first order?
Yes — every partner salon gets a dedicated area rep on a regular call cycle. We're invested in your growth because your success is ours.
Are the margins worth stocking these brands?
Both L'ANZA and Regrow are positioned for strong salon margins. We offer competitive wholesale pricing, flexible payment terms, and seasonal promotions designed around your profitability.
Is there a minimum order requirement?
We work with salons of all sizes. Speak to your area rep about a starter package that fits your salon and client base — no one-size-fits-all approach here.
How will our team learn to sell the products?
We run in-salon product training before your first order ships. Your team will understand exactly what each product does and how to recommend it with confidence.
What You Get
When you work with Blume Brands, you gain a dedicated partner. Your own account manager, regular product training, marketing support and monthly industry updates — all included as standard.
Become a PartnerBecoming a Partner
Four simple steps from first conversation to your first order — with your dedicated rep alongside you from the start.
Who We Are
We are committed to delivering exceptional service, fostering strong partnerships, and consistently providing premium haircare products that align with sustainable and ethical practices. Through education, innovation and reliability, we aim to exceed expectations and elevate the standards of the haircare industry.
Our Vision
To be the most trusted and innovative partner in the haircare industry, empowering salons and stylists to achieve their full potential while championing sustainable beauty.
Our Mission
Delivering exceptional service, strong partnerships and premium haircare aligned with sustainable and ethical practices — consistently, without compromise.
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